Getting your brand noticed in the sea of competitors can be difficult, but by hiring our Texas SEO specialists you can really harness the powers of local SEO and improve local rankings. Our team at WSI Superior Analytics outlines how choosing one of our experts can benefit your business’ online presence at the local level.
Building Relationships and Lines of Communication
At its core, local SEO is all about optimizing your website to target potential customers in particular geographic locations. Doing so helps Google provide these customers with the most relevant information to local users and businesses. Putting in the effort to conduct proper local SEO will help Google build these relationships and lines of communication, which will in turn help your business.
Home Field Advantage
Large businesses can still retain their online authority without focusing on local SEO practices due to high rankings on search engine results pages (SERPs). However, smaller businesses that possess at least one physical location can benefit from local SEO by showing up in the search results around that specific location, giving them a home field advantage that can bolster its success.
Small Business Benefits
Google is increasing the importance of proximity and its effects on page rankings, meaning small businesses will have an easier time connecting with potential customers, even in the midst of numerous other small and medium sized businesses in the same geographic region. Furthermore, local SEO increases competition between small businesses by maintaining a local focus as opposed to a worldwide one.
Mobile users are more likely to search locally than other types of consumers, with an average of 50 percent of mobile searches used for local queries. In addition, a hefty 61 percent of these searches turn into sales. This mobile dominance and potential only looks to increase, so take advantage of the value while you can.
The benefits of local SEO techniques are numerous and our Texas SEO specialists can help you harness them to ensure that your business takes full advantage of potential revenue at the local level. For more information or to inquire about our free website review, give us a call at 214-254-4020 and we’ll be happy to assist you.