For businesses both big and small, local SEO can be a large part of drawing in customers and knowing how to control your content in a way that will help you dominate search results is very important. Take a look at our blog below for local SEO advice from our Texas SEO specialists at WSI Superior Analytics.
Probably the most basic thing you need to do to ensure that your website ranks highly in search results is optimizating the information on your website and ensuring that it is as accurate and valuable as possible. This means making sure of the following:
- Domain name reflects your business and location
- Keywords on page titles are connected to your services and location
- Business name, address and phone number are incorporated onto individual pages of your website.
Update Business Listings
Getting your business’ information onto listings throughout the web is important, but just as important is ensuring that the information listed is regularly updated to ensure accuracy. Google and various other search engines regularly scan third-party site business information to create a better understanding of your local website and business, meaning the accuracy of the information will directly influence this understanding.
The links from your website to other sites and vice versa can really boost your business’ SEO visibility as they establish the authenticity and credibility of your brand. However, using unrelated links to try and cheat your way to the top will ultimately hurt your visibility. Always share your links via Facebook, Twitter and other social media, and include links to your website in email newsletters and other updates that you send to customers.
A strong social media strategy engages your audience via platforms such as Facebook, Twitter, Google+ and other popular networks on a regular basis and will lead to increases in your business’ local visibility in search results. Be sure to respond to anyone who reaches out to you using these platforms with questions or feedback regarding your products and services.
Local SEO is an important part of establishing online presence for all kinds of businesses and our Texas SEO specialists can help you harness its power to the fullest. For more information or to inquire about our free website review, give us a call at 214-254-4020 and we’ll be happy to assist you.